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Posted on Tue, 03/27/2012 - 04:28 PM by
viewed 457 times
The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s ILM East show. How bad is the picture? Consider these pullouts from the news release:
I can believe that last bullet point; I’m confident that the majority of small business owners haven’t given much thought to how their website looks and functions on mobile devices. The others — especially the first two above — I just find extremely hard to believe. Having spent about nine years (1997-2006) building small business websites, I recall that even the most basic websites showed the company name, logo and phone number — and I’m talking about cases when the business owner did the website himself/herself in Front Page before ever approaching me for something better. I’m not posting this to cast doubt or aspersion on DigitalScape, vSplash, or BIA/Kelsey and I hope they don’t view it that way. I’m posting it to start a discussion about the state of SMB websites because I really, really hope that the picture isn’t this bad. (Stock image via Shutterstock.com. Used under license.) White Label Local Business Listing Service for Agencies Get Your Client’s Listings Claimed, Enhanced & Verified! Google, Bing, YP.com, Yahoo & More! BusinessListingVerification.com This is a post from Matt McGee's blog, Small Business Search Marketing. ? MORE NEWS FROM SMALL BUSINESS SEMWhat Small Business Owners Should Know About Google GlassThe main thing to know: Glass is a pretty powerful device when it comes to finding local businesses. The next-main thing: You’re in great shape if you rank No. 1 in a Google local listings 3-pack or 7-pack. Google Glass is new, still very much a beta (or alpha) product, and is likely to develo... How Often Should I Blog?The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into ... A Tour of the New Google Maps [15 Screenshots]Google announced an overhaul to Google Maps at last week’s Google I/O conference and, judging from what I saw on screen during the keynote, it looked very spiffy. Google Finally Starts to Kill Zagat ScoresI wish you could’ve seen my face on Wednesday during the keynote at Google I/O. My eyes lit up big and bold and I’m sure my mouth opened wide while I wondered, “Did I just really see and hear them kill Zagat scores?” Call Tracking: The Risks & Advice from Professor MapsCall tracking is a topic that comes up at every Local U workshop that we put on and, in most cases, it’s because call tracking has caused all kinds of problems for the local business that’s doing it. RELATED SMALL BUSINESS NEWSToday’s Marketer and the Changing Face of Purchase DecisionsAs digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it. The Best Books in the World on WritingIt’s entirely possible that the title of this post is completely off. I mean, what I’ve really compiled is a list of the books on writing that I love the best. The 6 Metrics That Determine Your Success On FacebookThursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy! My Content Creation ToolboxThis month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write Reboot Your Business and Your LifeMarketing podcast with Mitch Joel I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window. Then you can see it. photo credit: andjohan via photopin cc The world of marketing ... |
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