Posted on Tue, 03/27/2012 - 04:28 PM by
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bad-news-sad-depressedI know there are some really bad small business websites out there, but some fresh numbers paint an alarming picture.

The stats come from “SMB DigitalScape,” a data tool that’s being jointly promoted by BIA/Kelsey and vSplash, the company that created the tool. The numbers were distributed Monday in conjunction with the beginning of BIA/Kelsey’s ILM East show.

How bad is the picture? Consider these pullouts from the news release:

  • 60 percent of small business websites don’t have a phone number listed on the home page
  • 75 percent are lacking an email link on their home page
  • 66 percent don’t have a contact form to enable consumers to request information.
  • 93 percent aren’t mobile-friendly and “will not render successfully on mobile devices or smartphones”

I can believe that last bullet point; I’m confident that the majority of small business owners haven’t given much thought to how their website looks and functions on mobile devices.

The others — especially the first two above — I just find extremely hard to believe. Having spent about nine years (1997-2006) building small business websites, I recall that even the most basic websites showed the company name, logo and phone number — and I’m talking about cases when the business owner did the website himself/herself in Front Page before ever approaching me for something better.

I’m not posting this to cast doubt or aspersion on DigitalScape, vSplash, or BIA/Kelsey and I hope they don’t view it that way. I’m posting it to start a discussion about the state of SMB websites because I really, really hope that the picture isn’t this bad.

(Stock image via Shutterstock.com. Used under license.)

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