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Posted on Mon, 06/11/2012 - 10:28 PM by
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This is just a quick note for my readers interested in local search that the annual “bible” of local SEO is now available. David Mihm has published the fifth version of the Local Search Rankings Factors, which specifically looks at what it takes to get visibility in Google’s local search results. You can, and should, spend hours digesting all of the data and commentary. More than 40 local search marketers contributed this year. I should note that this is the first year that I’m not involved. David invited me, kind gent that he is, but I declined due to the fact that the vast majority of my consulting (90-95%) over the past 2-3 years has been related to social media, blogging, content development and so forth. It didn’t seem right for me to try to share opinions on local search rankings when I spend so little time and effort doing local SEO these days. Web Designers, Agencies, & Marketing Firms: Work with us to deliver the best local search results for your clients and earn commissions. Expert, accurate, U.S.-based team will claim, verify and enhance your client’s business listings and more. http://localsearchoptimization.com This is a post from Matt McGee's blog, Small Business Search Marketing. MORE NEWS FROM SMALL BUSINESS SEMGoogle Finally Starts to Kill Zagat ScoresI wish you could’ve seen my face on Wednesday during the keynote at Google I/O. My eyes lit up big and bold and I’m sure my mouth opened wide while I wondered, “Did I just really see and hear them kill Zagat scores?” Call Tracking: The Risks & Advice from Professor MapsCall tracking is a topic that comes up at every Local U workshop that we put on and, in most cases, it’s because call tracking has caused all kinds of problems for the local business that’s doing it. You Ask, I BlogI’ve said before that one great way to get topics for blog posts is to ask your readers. So that’s what I’m doing! Welcome Local U Philadelphia Attendees (#localu)If you’re reading this while at the Local University workshop, a big welcome to you. Thanks for visiting SmallBusinessSEM.com. Yelp: 1.1 Million Claimed Local Business ProfilesYelp had a strong earnings report today, which you can read about there on Search Engine Land if interested. In short: revenues are up, losses down, and record-setting traffic. RELATED SMALL BUSINESS NEWSWeekend Favs May EighteenMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Moving your prospects to the next stepWhen you’re creating any sort of communication aimed at a potential buyer, you want them to do what? Mobile Copywriting Tips and Four Apps to AssistThursday is guest post day here at Duct Tape Marketing and today’s guest is Teddy Hunt – Enjoy! What’s the Return on Influence Marketing?For many brands, gauging the return on influence marketing has been one of their sore points in recent years. How to Turn Your Best Customers Into a Growth EngineI’ve said repeatedly that building a vibrant community is the most important objective of any business these days. |
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