Posted on Thu, 06/14/2012 - 02:46 PM by
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As marketing your business online continues to evolve it’s become essential to look at how you view your online presence in a global, integrated and strategic manner.
From this view, I believe you can gain the greatest coverage with the least amount of chasing your tail. I believe there’s a bit of a hierarchy to what must be done first and by adhering to this loose order you’ll always know what comes next.
Do you add Pinterest to the mix? Well, the answer depends greatly on what else you’ve accomplished, as there may be higher priorities for you right now.
By following the plan of action below you can also maximize your precious time and resources by focusing on the highest payoff activities online rather than chasing the idea of the week.
I’m not going to dive into great detail about how to do everything you need to do. In keeping with the theme of time, I’m going provide a quick list of action steps that you can treat a bit like a checklist or to do list.
Each section contains one time actions and actions that you need to return to as part of your daily, weekly or monthly marketing routine.
Listen before you speak – I like to set this aspect up first because I think it provides immediate payoff and lasting benefit for decision making
Optimize online content – One of the most important ways to be found online is through search. This only happens if you write content and create pages that match what your ideal clients are looking for online. This includes local search!
Claim real estate – One of the biggest ways to help in the game of being found is to be lots of places. Even if you’re not sure you’re business is ready to spend significant time engaging in a specific social network, you should make the time to claim and build strong profiles and place and optimize content and brand assets in these outposts.
Capture and segment visits – One of the primary goals of your content, link building and social networking activity is to attract interest in a long-term trust building relationship. Once someone decides they want to click over and read your blog post, you want to capture some information in an effort to build an email list for more education and eventual promotion.
Integrate landing pages – Once you have your social profile set up and you’re producing new content and starting to make offers online in advertising and through social networks it’s time to look into creating landing pages that drive people to specific information and personalized calls to action.
Play ratings and reviews – Love them or hate them, search engines and surfers alike put a great deal of importance on the presence of and quality of reviews.
Go online to drive offline – Now that you have traffic, content, and social working for you, it’s time to add some features that make it easier for people to interact or even go offline to meet or buy.
Analyze and test – Actually, while this step comes last it’s really the beginning. After you set everything in motion you must create the ability to see what’s working and what’s not so you can make adjustments.
So, how many things on this list can your check off? How much do you still need to understand and do?
is a post from: Small Business Marketing Blog from Duct Tape Marketing
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