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Posted on Fri, 02/1/2013 - 05:16 PM by
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But when you do care about SEO, and you’re aiming to write a great piece of evergreen content — something that will stand the test of time and bring traffic over the long haul — keyword research is a must. Experienced SEOs and bloggers will surely recognize most, if not all, of the keyword research tools on this list. You can feel free to move along; nothing much to see. But if you’re new to blogging or SEO, and need some help getting pointed in the right direction, here are seven different keyword research tools for bloggers and how you can use them. Google AdWords Keyword ToolThe godfather of keyword research tools. It works better if you have an AdWords/Google account, but you can use it without that. As with any keyword tool, don’t worry about exact counts that show up; focus instead on the relative count differences from one keyword to the next. Better yet, use it to brainstorm content ideas. Link: adwords.google.com/o/KeywordTool
Google used to have a great tool called Insights For Search, but it’s been merged into Google Trends. You’ll want to use this to see how search activity on your keywords fluctuates over the course of time. You can also see charts of search activity based on geography, but only for larger metro areas. If you’re in a small city/town, read this old article (and the comments!) about when local keyword research is a dead end. Link: google.com/trends/
One of the most under-used keyword research tools is the Google search box. As you start typing a keyword, Google will suggest longer phrases that are currently popular with Google users. That’s the main thing that separates this from others on this list — it’s immediate data that’s currently popular with searchers. Link: Google.com (natch!)
If you’re wanting to use Google’s search box for keyword research, Ubersuggest is actually the place to go. It goes out and gets the Google suggestions for you. You can choose from web search, image search and more. Link: ubersuggest.org
Another tool in the same vein as Ubersuggest. It doesn’t drill down as far into keyword suggestions, but it shows suggestions from several sites at once: Google, Bing, Yahoo, Amazon, Wikipedia and a couple others. Again, it’s a quick way to see what terms related to yours are currently popular searches on these different sites. Link: soovle.com
Another underrated keyword research tool. You have to skip the pop culture stuff on the main page and go to the Trends Analysis screen, where you can input your keyword(s). Like Google Trends, you’ll see search activity over time. You’ll also get demographic information — do men search the term more than women? What ages? What keywords do they search for before and after yours? Some great data in here. (As you can see below, moms do a lot more searching for bike safety than dads.) Link: clues.yahoo.com/analysis
This is a long-running keyword research tool that lets you see questions that searchers have asked using your keyword(s). It’s a great way to get blog content ideas because you can write posts that answer these questions. The free version only seems to allow one search anymore, so you’ll need to setup an account for any serious question-based research. (As you can see below, the results for this phrase are a bit messy; that happens at times.) Link: freekeywords.wordtracker.com/keyword-questions
This is far from a comprehensive list of keyword tools. There are way too many to list here — things like Wordstream, SEMrush and many others. My goal here was to focus on simple and free tools that will help bloggers and small business owners get quick ideas when they’re working on that next “home run” article for the company blog. (Stock image via Shutterstock.com. Used under license.) This is a post from Matt McGee's blog, Small Business Search Marketing. Web Designers, Agencies, & Marketing Firms: Work with us to deliver the best local search results for your clients and earn commissions. Expert, accurate, U.S.-based team will claim, verify and enhance your client's business listings and more. http://localsearchoptimization.com MORE NEWS FROM SMALL BUSINESS SEMHow Often Should I Blog?The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into ... A Tour of the New Google Maps [15 Screenshots]Google announced an overhaul to Google Maps at last week’s Google I/O conference and, judging from what I saw on screen during the keynote, it looked very spiffy. Google Finally Starts to Kill Zagat ScoresI wish you could’ve seen my face on Wednesday during the keynote at Google I/O. My eyes lit up big and bold and I’m sure my mouth opened wide while I wondered, “Did I just really see and hear them kill Zagat scores?” Call Tracking: The Risks & Advice from Professor MapsCall tracking is a topic that comes up at every Local U workshop that we put on and, in most cases, it’s because call tracking has caused all kinds of problems for the local business that’s doing it. You Ask, I BlogI’ve said before that one great way to get topics for blog posts is to ask your readers. So that’s what I’m doing! RELATED SMALL BUSINESS NEWSThe 6 Metrics That Determine Your Success On FacebookThursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy! My Content Creation ToolboxThis month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write Reboot Your Business and Your LifeMarketing podcast with Mitch Joel I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window. Then you can see it. photo credit: andjohan via photopin cc The world of marketing ... How I Write and How I Decide What To WritePeople seem fascinated with routines – how other people get things done and the like. While you do need to develop your own way of getting it all done, it can be inspiring and reassuring to hear how others are doing it. (Yesterday I wrote – 7 Things I Did Not Know About Writing Before I Started) So you want a career in advertising?I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. |
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I don’t always care about SEO with every blog post that I write. That’s because I’m not always trying to hit a home run with everything I publish.
