Financing For Your Small Business
Apply For Funding Today! | contact@funder.org
|
Posted on Mon, 02/4/2013 - 12:15 PM by
viewed 84 times
Two of the best Superbowl commercials from yesterday were by Budweiser (no shock) and Jeep (a little more surprising). Lots of tweets and FB updates mentioned “tearing up” as they watched them. I reacted the same way. The Budweiser spot:
The Jeep spot:
Both spots were really well done and very heart tugging. I will admit, I got a little teary-eyed during both of them too. But neither spot had me reaching for my wallet. I really, really do not like Bud beer. I love their brand, their Clydesdales and their lore. But nothing they do could get me to become a regular Bud drinker. I don’t have those same kind of feelings about a Jeep. I like them and I’ve even test driven them in the past. But, I’m not in the market for a new truck, so Jeep’s spot didn’t have me changing my shopping plans either. The spot made me appreciate that they invested that kind of money to honor our country’s troops but even if I was in the market, that wouldn’t be the tipping point. Both spots are a good reminder that playing the emotion card alone usually isn’t enough to earn a new customer. We buy based on emotion, that is true. But we also need something more. Features, facts and need. Brand building ads like Bud’s and Jeep’s earn brand respect and affinity. The spots probably had more of an effect on their current customers (who now have their buying decision reinforced) than prospects. But for some people who might not be in the market today — these spots certainly didn’t discourage interest. For those of us who can’t afford a Super Bowl commercial the lesson is even more important. On a more finite budget — we need to be sure we find a balance between emotion and facts. Either alone just won’t get the job done.  
Put a little heart into your business
Give them your heart… and then your head
Have a hero's heart — don't overthink, just act
MORE NEWS FROM DREWS MARKETING MINUTESo you want a career in advertising?I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. Moving your prospects to the next stepWhen you’re creating any sort of communication aimed at a potential buyer, you want them to do what? How does your paper resume stack up to this?The world has changed. Things are different. This is the new normal. This ain’t your grandaddy’s marketing. What do consumers want from brands?That’s the age-old question, isn’t it? When you think about everything we’ve experienced in the last decade and a half – from the Y2K scare to 9/11, Iraq and then the recession – no wonder that a certain level of insecurity about the future has become a permanent part of our psyche... Marketing is getting the details rightMarketing is getting the details right. And its always the simple things that companies mess up. Lt me give you an example. RELATED SMALL BUSINESS NEWSMy Content Creation ToolboxThis month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write Reboot Your Business and Your LifeMarketing podcast with Mitch Joel I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window. Then you can see it. photo credit: andjohan via photopin cc The world of marketing ... How Often Should I Blog?The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into ... How I Write and How I Decide What To WritePeople seem fascinated with routines – how other people get things done and the like. While you do need to develop your own way of getting it all done, it can be inspiring and reassuring to hear how others are doing it. (Yesterday I wrote – 7 Things I Did Not Know About Writing Before I Started) 7 Things I Did Not Know About Writing Before I StartedI remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one. |
Get funding to grow your small businessLet us help you find the best financing option for your business needs.
Stay up-to-date with our small business newsletterTweet, +1, and Like FunderFollow Us  |
|
Copyright © 2013 RBF Management, LLC | Lighter Capital Network™ Privacy Policy | contact@funder.org |