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Posted on Wed, 02/6/2013 - 02:25 PM by
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Marketing podcast with Ekaterina Walter With over a billion users, a place in the everyday life of over 60% of Internet users and a track record as one of the fastest growing companies in history, the title of this post may seem odd.  photo credit: Anirudh Koul via photopin cc But, like every white-hot phenomenon, Facebook must continue to evolve to remain relevant in the lives of those that built it. There are already signs that people are growing weary of the behavior the social network fostered. The Facebook generation is growing up and the next wave of high school and college age folks don’t think it’s all that cool. Vine and Instagram seem so much hipper right now. So, is the future of Facebook a sure one? My guest for today’s episode of the Duct Tape Podcast thinks Facebook has something that other companies lack – a leader with a long-term vision. In Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg Walter contends that Zuckerberg possesses the traits that have driven other leaders such as Bill Gates, Steve Jobs, and Jeff Bezos, to create innovation and breakthroughs over and over again. Most notably she stresses Zuckerberg’s uncanny long view. In the face of mounting pressures to produce profit for shareholders, a place on the world leadership stage and constant criticism for decisions on innovation and privacy, Zuckerberg has remained passionate about the long-term path for Facebook and that, Walters suggests, is why she would not bet against Facebook. Throughout Think Like Zuck Walters illustrates the nature of five traits that are shared by brilliant leaders and signal the healthy traits of any leader. The five traits or P’s are:
It’s funny how many recent works, including my last book, The Commitment Engine, have explored the relevancy of things like passion and purpose in business. There is little denying the impact these traits bring to the story and culture of a business and, love the idea or hate it, Mark Zuckerberg is a shining example of what it takes. ? is a post from: Small Business Marketing Blog from Duct Tape Marketing MORE NEWS FROM DUCT TAPE MARKETINGThe 6 Metrics That Determine Your Success On FacebookThursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy! My Content Creation ToolboxThis month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write Reboot Your Business and Your LifeMarketing podcast with Mitch Joel I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window. Then you can see it. photo credit: andjohan via photopin cc The world of marketing ... How I Write and How I Decide What To WritePeople seem fascinated with routines – how other people get things done and the like. While you do need to develop your own way of getting it all done, it can be inspiring and reassuring to hear how others are doing it. (Yesterday I wrote – 7 Things I Did Not Know About Writing Before I Started) 7 Things I Did Not Know About Writing Before I StartedI remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one. RELATED SMALL BUSINESS NEWSHow Often Should I Blog?The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into ... So you want a career in advertising?I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. A Tour of the New Google Maps [15 Screenshots]Google announced an overhaul to Google Maps at last week’s Google I/O conference and, judging from what I saw on screen during the keynote, it looked very spiffy. Weekend Favs May EighteenMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Google Finally Starts to Kill Zagat ScoresI wish you could’ve seen my face on Wednesday during the keynote at Google I/O. My eyes lit up big and bold and I’m sure my mouth opened wide while I wondered, “Did I just really see and hear them kill Zagat scores?” |
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, social media innovator at Intel, Ekaterina Walter outlines how 19-year-old Mark Zuckerberg revolutionized the Internet and why he may continue to do so.