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Posted on Wed, 02/27/2013 - 12:28 PM by
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Marketing podcast with Martha Beck It’s a tough enough thing to scratch out a vision for your business and perhaps even tougher to keep it alive. ![]() photo credit: Mozzer502 via photopin cc As the owner of a business you’re expected to create the vision, impart it on the troops and hold them accountable for bringing it to reality. But who does that for you? Who reminds you when you’ve veered off course, who helps you think bigger when everyone around you is doing the opposite? No matter how big your dream or vision is you need someone to hold you accountable to take the leap of faith that makes it real. I’ve focused my content this month on coaching and consulting and my guest for this week’s episode of the Duct Tape Marketing Podcast is Martha Beck. Beck is undoubtedly one of the most well-known life coaches, author of multiple books, including Finding Your Own North Star, columnist for Oprah’s O magazine and all around fascinating human being. In this episode she shares her coaching model and point of view about success. I posed some typical questions small business owners wrestle with when it comes vision and accountability and if you listen closely you’ll hear me getting pushed to take my own leap of faith. Here’s what an effective coach can do for you.
Here’s my advice – hire a coach. Share you vision, ask them to push you and make you keep your vision alive. Thanks Martha! is a post from: Small Business Marketing Blog from Duct Tape Marketing MORE NEWS FROM DUCT TAPE MARKETINGMy Content Creation ToolboxThis month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write Reboot Your Business and Your LifeMarketing podcast with Mitch Joel I’ve been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window. Then you can see it. photo credit: andjohan via photopin cc The world of marketing ... How I Write and How I Decide What To WritePeople seem fascinated with routines – how other people get things done and the like. While you do need to develop your own way of getting it all done, it can be inspiring and reassuring to hear how others are doing it. (Yesterday I wrote – 7 Things I Did Not Know About Writing Before I Started) 7 Things I Did Not Know About Writing Before I StartedI remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one. Weekend Favs May EighteenMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. RELATED SMALL BUSINESS NEWSHow Often Should I Blog?The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into ... So you want a career in advertising?I was recently contacted by a college student who asked if he could interview me for one of this classes. One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here. A Tour of the New Google Maps [15 Screenshots]Google announced an overhaul to Google Maps at last week’s Google I/O conference and, judging from what I saw on screen during the keynote, it looked very spiffy. Google Finally Starts to Kill Zagat ScoresI wish you could’ve seen my face on Wednesday during the keynote at Google I/O. My eyes lit up big and bold and I’m sure my mouth opened wide while I wondered, “Did I just really see and hear them kill Zagat scores?” Moving your prospects to the next stepWhen you’re creating any sort of communication aimed at a potential buyer, you want them to do what? |
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