Posted on Fri, 03/1/2013 - 05:12 PM by
viewed 65 times
I’m a bit late in finding this, but it’s too good not to share even if it is a bit old.
In mid-January, the National Association of REALTORS® published its latest Digital House Hunt report, a joint research effort with Google that’s just filled with interesting data. It should help make the case for online marketing and SEO to any real estate agent that’s still lagging behind in those areas, and should help any SEO consultant/agency that works with real estate clients understand how search fits into the home buying process.
I’ll embed the whole report at the bottom, but I want to call out some of the interesting stats first.
General Search & Real Estate
Mobile Search & Real Estate
Here’s a graph from the report that illustrates the third and fourth bullet points above.
Real Estate Search & Conversion
“Actions” include things like registering on a real estate site, sharing a listing, submitting a lead form, etc.
Real Estate Video Search
Some of the data are from 8,501 responses to a National Association of REALTORS survey in July 2012, and other numbers are from Google internal search data at the same time (Q3 2012). You can see the methodology toward the end of the report. Here it is – enjoy.
Study Digital House Hunt 2013 01 by REALTORS®
(Stock image via Shutterstock.com. Used under license.)
This is a post from Matt McGee's blog, Small Business Search Marketing. Great Stats: Real Estate & Search, Mobile, etc.Web Designers, Agencies, & Marketing Firms: Work with us to deliver the best local search results for your clients and earn commissions. Expert, accurate, U.S.-based team will claim, verify and enhance your client's business listings and more. http://localsearchoptimization.com
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